Reviewing the American Red Cross Social Media Strategy Handbook

Wendy Harman at the American Red Cross just posted a draft of their proposed Social Media Strategy Handbook.   We think it is great.

Note, this is only a screenshot.  Unfortunately WordPress doesn't let you embed Google presentations yet.

One of the core tenants of HFP is that humanitarian aid organisations must become more savvy with social network technologies (and tactics).  This collaborative document, built on top of the shared policies of many other organisations, is an excellent example of this is practice.

The document is remarkable in at least three ways:

  1. It was produced collaboratively, built upon the shared policies of other organisations.
  2. It is being shared over the web, in full and in an easily shared format, for comment and discussion
  3. It is very clever, practice relevant, and a great example of practising what you preach

The entire strategy can be found here as a text version.  The Google Docs slideshow is excellent as well.  Well done Wendy!

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